Google AdWords for Video Launches with Improved Targeting on YouTube

What does the new Google privacy policy, YouTube and Trueview metrics all have in common? They form the foundation of Google’s latest AdWords platform change which brings video advertising out of the realm of huge budgets and TV ad campaigns and into the hands of small to medium sized businesses all over the world. Google aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody. The most significant change for experienced video advertisers is that campaigns will now be able to demographically target 10x more users on YouTube.

Just like paid search, where you only pay per-click to your website regardless of how many times your ad is show, with AdWords for video you only pay per-view of your video ad. What is more, with TrueView pricing you only pay every time a user watches your entire video ad. Should a user skip your video ad (by pressing the skip button) in the first 30 seconds or before the end of your video ad, you will not be charged. If your ad runs over 30 seconds, you will be charged a cost-per-view at the 30 second mark.

There are four types of TrueView ad formats, which enable you to determine exactly where you want your ad to appear on YouTube and the Google Display Network (GDN). These ad formats are in-stream, in-search, in-slate and in-display and these essentially control whether you want your video ad to appear as a pre-roll to other videos, in search results, at the end of other videos or in the related videos section.

It’s really simple to get started. All you will need in advance is a YouTube account. All you have to do is go to AdWords.Google.com/Video and link up your YouTube account. To celebrate the official launch of this product Google is also giving away a total of $50 million in free advertising credits worth $75 per account.

New Features in AdWords for Video

Now that AdWords for Video is out of beta, Google has released a slew of new features for users to target and analyze the impact of your video ads. Here is a quick overview video of the AdWords for Video features and an explanation on how to get started (the key points in the video describing new features are linked below).

TrueView Format Selector – Now with the four TrueView ad formats you can opt out of specific types. For example, disabling in-search ads will be denoted as a partial opt in to the Google Display Network.

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