PPC management for ecommerce campaigns tests the skills and bidding strategies of even the most seasoned expert. You may be thinking “my campaign is doing ok right now,” but take a step back – Is it as effective as it can be? Is it efficient and structured in a way that isn’t a chaotic mess? Are you continuously enhancing your ROAS?
At Hanapin, we ask ourselves these questions all the time and with some big brands as clients, we have to be up to snuff with our tactics, strategies, and expansion ideas. We also realize how important conversion rate optimization is when it comes to any PPC campaign and making sure that everything is cohesive (particularly for ecommerce…I mean how mad does it make you when you click an ad for those cute red high heels and end up on a product page with Nike running shoes??). And even more, optimizing your product pages, category pages, and your product feeds.
So we teamed up with experts from Visual Website Optimizer (also known as Wingify) for a new webinar today to lay out some advanced tactics for both PPC and CRO to supercharge the effectiveness of your ecommerce campaigns
We’ll be talking about how you can front-load your most valuable terms utilizing SQRs and how to highlight the differentiators.
We’ll be talking about why looking at just the last click is misleading and could negatively impact your sales if you aren’t careful. We’ll also be going through different attribution models you SHOULD look at and the important info you can glean from it.
A Visual Website Optimizer expert will be talking about how you can optimize your product pages and your category pages and the specific areas you need to focus on for these pages to improve effectiveness.