- Bing Ads may decide to remove keywords and/or ads from our platform that have not shown any performance over a significant period of time.
- Bing Ads may also choose to limit the amount of keywords uploaded or retained at a time.
- Those subject to this policy may see additional restrictions within sensitive categories such as: weapons, pharmaceuticals, gambling, adult, and trademark categories.
“Bing Ads customers should not see any significant impact to their campaigns that have recent performance, since Bing Ads will be removing non-performing keywords and/or ads from the platform,” Bing said. If you will be impacted, Bing promised to notify those customers.